Dig deep into your Google Analytics as well as Search Console to find out which content performs the best. Then, think about how you can upgrade that content with an attractive offer that will get you more emails. It should be something that directly answers the search intent and offers a solution or a clue to whatever it is people searched for. An excellent conversion tactic, for sure.
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.
Who it is from. Keep the “from” line in your email the same throughout the course. You are building trust, so it is important that the sender of the email remain the same Plus, if readers have whitelisted your email address, or directed your email into their primary Gmail tab, changing the address could hurt you. Choosing a person instead of an app or a blog name is best if you can; it is easy to ignore email from an entity and less so from a “real” person.
Cathy is the Woodpecker blog’s creator & chief contributor. She used to spend lots of time contacting prospects, especially via email. One of the few people on Earth who read crappy cold emails from start to end and analyze them – for purely educational purposes. Taking care of this blog, reporting Woodpecker’s journey on the pursuit of happy openings, successful closures and all the new skills we acquire in between.
Imagine how it will feel to turn your blog into a mailing list machine, getting subscribers as you sleep. Imagine being able to reach YOUR readers anytime, without worrying about Facebook algorithms, SEO rankings, or Pinterest updates. Imagine being able to monetize your mailing list and your blog... all while providing your readers with things they love.
Providing alternatives like these is an effective way to grow a nice big list of subscribers that are targeted to you and what you have to offer them. They are more likely to also be responsive to your website content through the comments section. This captive audience is worth gold to you, so treat it well. When you market to them, they are more than likely to receive it well.
Introductions and prefaces. Creating new copy to put each blog post into context helps make individual posts seem to be part of a cohesive whole. The new copy helps frame the blog post so that it fits with the rest. For some of our email courses, we’ve written a preface, a summation of the previous lesson, and even a bit of a teaser that hints at what the next lesson will bring. That little bit of extra fresh and new copy helps your email autoresponder course feel less like you’re just spitting out old blog posts.
Just like with website copy, you can create a number of variants for your popup, contact form or contest banner, and then test each individual part, like the color of the call-to-action button, text or image, and then see which combination is producing the best results. This way, you can create the most effective forms that will convert many visitors into leads. You can easily set up Optimizely on your website by adding a piece of code to it.
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.
“I was slowly growing my list since I started my blog in 2016 but it was pretty slow and sporadic. I started List Love not knowing what to really expect. Jennifer was using craft templates and tutorials as her blog's opt-ins and I didn’t know if that would translate to my niche of starting a business. I am so glad I took the chance! Not only is Jennifer an excellent teacher but her technique translates to any niche. With the help of List Love, I have quadrupled my list in the last four months [from 1000 to 4000 subscribers] and it is growing every day!”
“We are a fast-growing business process optimization company that works with clients from all over the world, providing the professional services of a data enrichment, lead generation, appointment setting, and direct email marketing with a goal of helping businesses grow. We base our company on the principles of trust, quality, and responsibility, that guide us in our work and ultimately define the outcomes.”
Since 1996 eGrabber has been inventing business processes that simplify Internet research. We developed the industry's most accurate contact finding & appending research technology. We have a number of patents in the field of expert searching, fuzzy matching and intelligent parsing of Internet data, which give users of our tools a competitive advantage.
It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
Pop-up forms are still one of the most sufficient ways to grow your email list. Despite common thinking that they’re annoying above repair; popups work. Just ask Sumo users how they collected 23,645,948 email addresses. Yes, thanks to the pop-up plugin. They serve as a lead magnet, helping in converting visitors into prospects and email subscribers.
But the real joy here for me, is not the money. It’s that now, because I learned how to turn my readers into subscribers, I now have an AMAZING community of people around me. I can ask them any question and they'll respond. I can start a Facebook group and they'll come join me. I can issue a challenge and they'll rise to it! They can make nearly any endeavor successful because there are so many and they are so engaged. And that is a feeling like none other.
Brian. You talk about how all these variables matter in getting this article to rank #1 for “list building” and how competitors have way more links than you, but then you also consider your DA and your PA together, you have almost the highest score out of the top 10 rankings; and when you consider you are more topical authority, then that explains why Hugpages (all purpose site) is not ranking higher. Maybe its not all as complicated as you suggest.