Introductions and prefaces. Creating new copy to put each blog post into context helps make individual posts seem to be part of a cohesive whole. The new copy helps frame the blog post so that it fits with the rest. For some of our email courses, we’ve written a preface, a summation of the previous lesson, and even a bit of a teaser that hints at what the next lesson will bring. That little bit of extra fresh and new copy helps your email autoresponder course feel less like you’re just spitting out old blog posts.
GetSitecontrol is a set of seven website widgets which are easily managed from a single dashboard. It is perfect widget for your site as it offers features like surveys, email opt-in form, contact forms, popups, follow, share buttons and live chats- all under one roof. Quick and easy to install, you will able to create beautiful contact forms, surveys, live chats, opt-in form popups and social media buttons in few minutes. It has subscriber widget which has customizable opt-in from that will help you get more email subscribers.
High-traffic posts: High-traffic posts are the posts that people are reading, and indicate a topic they are interested in. You could create an email autoresponder out of these specific posts, or use them as a guide on what people want to read about. An added bonus, once you know which posts get the traffic, is that you can promote your email autoresponder in those actual blog posts and target a specific audience.
Using an autoresponder to set up your email opt-in form also gives you the option of setting up a double or single opt-in. Again, the double opt-in is where your new subscriber must confirm his/her email address. This simple option can show up as either an email asking the subscriber to confirm their subscription or as a CAPTCHA code that pops up. Again, this goes a long way towards weeding out fake emails.
Mailjet is a tool you can use forever free for up to 6,000 emails per month! It’s an email marketing service that enables you to build, send, and monitor your email marketing campaigns at scale. With its subscription forms tool, it helps you build your audience and grow contact list with ease. The pricing for bigger lists and email marketing campaigns starts at $8.69/month.
And talking about Social Media, why not use its incredible power to gain more subscribers? Like, come up with specific Social Media challenge, something that aligns with your brand and has value for your followers. Invite them to participate with the clear CTA and follow through the idea. That can be anything from a smart eating challenge, or how to become a better storyteller or a fitness challenge. The idea is to get people involved, offer a value that is worth giving an email address for.
This reaction is rare with an email autoresponder course. Even though they’ll be added to your general email list, they still expect to get emails from you and are more receptive to all of the email you send. They get used to seeing your emails come in through your email autoresponder course; your other emails arriving to their inbox are no big deal.
If you know your target audience, you can set up the prize in a manner will be most appealing only for that segment. For example, if your business sells eco-friendly sneakers, the obvious option would be to give away a pair of the latest sneakers from your line of products. A cheaper and still relevant prize could be recycled coffee mugs, handcrafted jewelry, or organic cotton activewear.
Shorter copy is powerful. 200-300 words or less is a good rule of thumb if you aren’t using a full blog post, especially if you are sending more than one email a week. We have used this idea of using only part of a blog post in our own emails, making sure that the introductory copy was sufficient to let the reader know exactly what the post was about. Entice without tricking, in other words.
The first step in creating compelling content is having a clear picture of who you’re writing for. For example, if your business revolves around selling digital design solutions, you have to know what sort of people want design solutions, are they college students or small businesses? Do they want a quick fix or are they looking for permanent solutions? Where do they live? What sort of income do they have?
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information.
Another tool for recruiters. This tool help recruiters with context which helps them a lot when they reach out to any candidate. This tool accumulates candidate’s social information from platforms like Gmail, LinkedIn, Twitter and Facebook and provides you with this information as a sidebar in your email inbox. This is one of the best free email finder.
Jennifer has nailed my style of learning. I need actionable steps and I need them in order. Without knowing what I need to conquer first, I get lost and overwhelmed. Not only has she mastered the step-by-step approach to teaching but she also offers a personal approach. I love knowing that I can ask any question, at any time, and get an answer. She is obviously committed to the success of her students; it shows with everything she does!"
The strategies recommended by Jennifer are easy to put into practice and effective. What I loved most about this course was the support that Jennifer has provided to all her students. She is a wonderful teacher and I appreciated the way she was committed to helping us implement the course and getting great results. I would recommend this course to any blogger who wants to focus on building a great mailing list.
Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.