Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.

“I was slowly growing my list since I started my blog in 2016 but it was pretty slow and sporadic. I started List Love not knowing what to really expect. Jennifer was using craft templates and tutorials as her blog's opt-ins and I didn’t know if that would translate to my niche of starting a business. I am so glad I took the chance! Not only is Jennifer an excellent teacher but her technique translates to any niche. With the help of List Love, I have quadrupled my list in the last four months [from 1000 to 4000 subscribers] and it is growing every day!”
Search terms: You can find out the specific terms people are using to find your site, which will help you decide what the most popular topics for your readers are. However, Google searches are increasingly not providing the specific search terms that they used to, going with “not provided” instead, so this ability may decrease in the future (at least with the Google search engine).
Pop-up forms are still one of the most sufficient ways to grow your email list. Despite common thinking that they’re annoying above repair; popups work. Just ask Sumo users how they collected 23,645,948 email addresses. Yes, thanks to the pop-up plugin. They serve as a lead magnet, helping in converting visitors into prospects and email subscribers.
Rework old copy and make it new. You may have a great post that you wish you could use, but the content is outdated and in much need of repair. There are several blog posts I’ve written that I’ve reworked and slapped a new headline on. The foundation and frame was good; they just needed a bit of remodeling. It is not unusual for us to use a looming new email autoresponder course as the impetus to get us to write several new blog posts for our blog. The topic or idea might be relevant, but the available blog posts at our disposal need rework.
The first step in creating compelling content is having a clear picture of who you’re writing for. For example, if your business revolves around selling digital design solutions, you have to know what sort of people want design solutions, are they college students or small businesses? Do they want a quick fix or are they looking for permanent solutions? Where do they live? What sort of income do they have?
Never-ending. Some bloggers have a never-ending email autoresponder, always adding (and sometimes removing) blog posts from the queue based on what they’ve written lately. They build and prune their autoresponder “live”, while it is going out to readers. A never-ending autoresponder is a good place to feature your “greatest hits” and best blog posts on the broad topic of your niche blog. It is a recirculation tool, making sure your older, archived posts always get traffic.

Get creative. Since every business is different, some of the strategies in this guide might not work for your business if you implement them exactly as described. However, most of what’s described can work for a large majority of businesses with just a few tweaks. In some cases, you might even get greater results than the people who wrote these posts.
Knowing all this, what it is we can do to build our email list and improve customer engagement? In this article, we’ll talk about several ideas to consider when starting to create an email list. Also, we’ll recommend some specific email list building tools that can help you with it. Try them out and combine with the tips from the MailChimp for WordPress article and start creating great email marketing campaigns.
While consumers have steadily become desensitized to giving out personal emails, they will be more apt to provide an email if there is a value exchange. As we mentioned above, simply asking someone to join your newsletter isn’t going to convince them that they are receiving value in return for their contact information.  It’s important to be transparent, convincing and urgent with your opt-in call-to-action. Some easy ways to offer value for opt-ins is to:
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2. Implement it, then come back later for the next steps.
The key to a great email list building is to know your audience and what it is they would need from you. It’s what helps you tailor the right content/offer/product/service that matters the most, that will convert in you receiving their emails. People don’t want to be disturbed, let alone with offers they don’t want or need, so do your research and prepare tailored proposal they would gladly like to receive.
Get creative. Since every business is different, some of the strategies in this guide might not work for your business if you implement them exactly as described. However, most of what’s described can work for a large majority of businesses with just a few tweaks. In some cases, you might even get greater results than the people who wrote these posts.
Building your email list can be overwhelming and tricky; that’s why you need help from relevant and reliable tools. Sure, you can try to grow your list manually, but it takes time and intense effort. And it is something we’ve all done in the beginning. Maybe. Nowadays, if you want to do it quicker and more efficient, you’ll use some of the ideas tools we talk about in this article. Furthermore, you’ll pair them with some of the tactics we offer at the end of the post. So, let’s dive in.

Email marketing can make or break a small business. Emails provide an invaluable resource for nurturing leads and moving customers through the sales funnel. Emails also give businesses a way to maintain relationships with existing clients. With email databases decaying by 22.5% every year, it’s important to have a strategy for generating new contacts.
I began working on sales funnels and knew the best way to get those working for me was to increase my list numbers. I’d been following everything Jennifer did through her Blog What You Love Facebook group. After watching her success in her own blog and talking with others who’d purchased List Love, I decided to take the plunge and get it, too, despite not being successful with my previous attempt.  
If you choose a product everybody wants - like an iPad or an Amazon gift card - then you’re risking driving unqualified leads to your list. You don’t want to end up having to pay to have a bunch of unengaged people on your email list who aren’t interested in your topic and who will just unsubscribe the second you send them the next email and they haven’t won the giveaway.
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