The strategies recommended by Jennifer are easy to put into practice and effective. What I loved most about this course was the support that Jennifer has provided to all her students. She is a wonderful teacher and I appreciated the way she was committed to helping us implement the course and getting great results. I would recommend this course to any blogger who wants to focus on building a great mailing list.
“Search for new potential customers, instantly. Using LeadFuze’s lead generation software, you no longer just have to find business contacts one by one on LinkedIn. Instead, search for leads in specific roles and industries, that use certain software, that spend on Adwords, who are hiring, and more. Then, unlock a lot more data like verified emails, phone numbers, social profiles and more!”
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
I created the LIST LOVE master course because I’ve been where you are. So let me tell you my story. I started my DIY & Craft Blog (JenniferMaker.com) in October 2016. My first three months of blogging were a long, slow slog. I struggled to get posts out because it seemed like there was SO much to do—research ideas, photograph projects, edit photos, write posts, make promotional images, actually promote my posts. Ugh! Sometimes I wasn't sure what to even write about, and it was so hard to get people to visit my blog. I was doing ALL THE THINGS, but my growth was really, really slow.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
Never-ending. Some bloggers have a never-ending email autoresponder, always adding (and sometimes removing) blog posts from the queue based on what they’ve written lately. They build and prune their autoresponder “live”, while it is going out to readers. A never-ending autoresponder is a good place to feature your “greatest hits” and best blog posts on the broad topic of your niche blog. It is a recirculation tool, making sure your older, archived posts always get traffic.
You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Providing alternatives like these is an effective way to grow a nice big list of subscribers that are targeted to you and what you have to offer them. They are more likely to also be responsive to your website content through the comments section. This captive audience is worth gold to you, so treat it well. When you market to them, they are more than likely to receive it well.
Prospect list building is a crucial part of the outbound sales process. The first step is defining your ideal customer profile (ICP). But as soon as you’ve done that, you actually need to find the right accounts, people and their contact details. Here’s a tool stack for step two. A collection of outbound prospect list building tools and services that will help you regularly feed Woodpecker with fresh contacts.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.