Some readers will unsubscribe from your email autoresponder, whether it is short or long in duration. It is inevitable. Watch for trends that might indicate a necessary change (e.g. high unsubscribes after a particular lesson), but understand that unsubscribes are a natural part of your list’s equilibrium. Even if people unsubscribe, they were exposed to your content before they did so. Load the beginning of the course with excellence and go from there.
Email marketing is an extremely powerful tool for engaging your audience. If you want to grow your business, your email list is a good place to start. Each email address in your database represents interest in your brand – and a potential conversion. A good email list building strategy is therefore something that every business needs. Look no further – we’ve compiled our top list building tips. Let’s go!