An active comments section is a great way to find out which blog post topic piqued your reader’s interest. If you’re lucky, readers may even be so kind as to ask you questions in their comment that you can answer as part of your email autoresponder course, or that you can use as an opportunity later to refer them to your email autoresponder course. I’ve had blog readers email me directly and ask if I could write specific posts to answer specific questions they had. As you can imagine, I’m more than happy to do so.
Dig deep into your Google Analytics as well as Search Console to find out which content performs the best. Then, think about how you can upgrade that content with an attractive offer that will get you more emails. It should be something that directly answers the search intent and offers a solution or a clue to whatever it is people searched for. An excellent conversion tactic, for sure.
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
Experts like Joe Pulizzi, founder of Content Marketing Institute, believes that an email list is critical as one cannot build his/her own content on a rented land. He continues saying that the first step is to collect email addresses whereby a person can understand who are his/her readers and hopefully they will be his/her, customer, soon. If a person’s goal is to drive sales or keep customers happy in some way, then he/she would first have to get them as part of his/her audience.
When you write a blog post, whether it’s a guest post or on your own website, use the opportunity to offer downloads for more information about topics within the content. For example, if you’re writing a blog post about the Keto Diet, you can offer a link to a free 7-day menu plan within the content they’re currently reading to move them to your email list, or tag them as someone who likes meal plans.
“At Oxyleads, we all come to work every day because we want to solve one of the biggest problem in lead generation – the lack of up-to-date business contacts. We understand that lead generation can be a bottleneck for the business. The ability to generate sufficient quality leads in a reasonable amount of time is crucial to business success. That’s why we believe that selecting the best technology (with an added human touch) will make sure that no business will ever need another source for lead generation.”
Topical trends: See if there is a trend across these posts that make for a singular topic. Unrelated blog posts might still have a connection. For example, on my personal blog, two high-traffic posts have to deal with customer service issues with Dell and Verizon. They are unrelated except that they indicate people are looking for help in dealing with large corporations when they are frustrated. That trend could be a topic. What topics are people reading that are related on your blog?
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.
Additionally, when you work with us, we will recommend email list building options that fit your requirements after conducting necessary research. Our experience in the list building services means we know where and how to acquire the information that drives home results. You will get names and contact details of key decision makers, their roles and job descriptions.
After collecting the emails of current and past customers, the next easiest way for small businesses to build their email list is to integrate email conversion into offline operations. Most small businesses have offline operations, whether that includes direct traffic to a brick and mortar store, client cold calls, customer support or any number of process that take place outside the internet. An opportunistic marketer should use these interactions as a way to grow their email list.
Building your email list can be overwhelming and tricky; that’s why you need help from relevant and reliable tools. Sure, you can try to grow your list manually, but it takes time and intense effort. And it is something we’ve all done in the beginning. Maybe. Nowadays, if you want to do it quicker and more efficient, you’ll use some of the ideas tools we talk about in this article. Furthermore, you’ll pair them with some of the tactics we offer at the end of the post. So, let’s dive in.
Your current customer base is a great place to start building your email list. If you have a CRM system, you probably have already have clients’ email addresses. The more information you have, the better. Start with an overarching list that includes all customers and then keep segmenting and branching out based on who your customers are, where they are located, what they purchased, or any other number of relevant variables that you have collected. If you don’t have a CRM and have not been collecting emails of past clients, then you’ll have little tougher time. Try calling your past and current customers, look on their website for contact information or reach out on social media to acquire their emails. Starting with your current and past customers will give you a solid foundation to build on.  
When you create new content that isn’t available anywhere else, you can “sell” your email autoresponder course on the promise that there is exclusive new content not available anywhere else. Readers need to sign up if they want it. So, whether or not you’ll publish all newly created content on your blog depends on if you are using exclusivity as part of the enticement.
When it comes to selling or promotion, single solitary landing pages are powerful, particularly if you understand the art of creating copy and graphics that get readers to do what you want them to do on your landing pages. But maybe you’re not up to landing pages just yet, though you still have something to promote. Where do you do the promotion at?
Introductions and prefaces. Creating new copy to put each blog post into context helps make individual posts seem to be part of a cohesive whole. The new copy helps frame the blog post so that it fits with the rest. For some of our email courses, we’ve written a preface, a summation of the previous lesson, and even a bit of a teaser that hints at what the next lesson will bring. That little bit of extra fresh and new copy helps your email autoresponder course feel less like you’re just spitting out old blog posts.
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.
Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.
Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.
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