It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
Even a small blog or a website with basic content can still be used for building your email list – if you have a landing page, or even a landing page itself. It’s a one-page website with well-targeted content and an opt-in form. A well structured and designed landing page, containing the right copy, well-targeted CTA, and opt-in form is a severe magnet for building your email list.
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.
Create entirely new content. Perhaps you’re using published blog posts, but your email autoresponder is missing a crucial lesson and you need to write brand new content so that the course achieves its goal. Maybe you’ve not even begun your blog yet, and are building your autoresponder first. Or, you just want to write the course from scratch from the ground up.
So at the end of that third month (January 2017), I began my mailing list. And I immediately began learning HOW to build a mailing list, because it's not as simple as slapping up a "subscribe to me" form on your blog. (Tried that, didn't work.) I researched, tested, and experimented. When I found something that worked, I did more and more of it. I continuously refined and focused until I had my own little formula that was working!
Your website is an incredible resource for email list building. It is one of the only platforms that you have full control over, which gives you the opportunity to promote opt-ins without restrictions. Opt-in early and often! This can be something as easy as embedding opt-in forms on all of your pages. Simply embedding opt-in forms has reported to double the growth of opt-in rates.  
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
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