For example, we found a few obscenely high-traffic posts on the Todaymade blog, and created a pop-up that encouraged people to sign up for an ebook that was related to the topic of the post. These were posts that had high bounce rates, meaning people came in, read what they wanted, and left. We figured we might as well offer them related content, since they were going to leave anyway. (Click here to see what I mean.) Imagine if you did that for your email autoresponder course? If you know people are going to those posts, why not offer them useful related content? They’re already primed for the topic. Nuthin’ to lose.
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
The strategies recommended by Jennifer are easy to put into practice and effective. What I loved most about this course was the support that Jennifer has provided to all her students. She is a wonderful teacher and I appreciated the way she was committed to helping us implement the course and getting great results. I would recommend this course to any blogger who wants to focus on building a great mailing list.
The content that goes to your email list should be a step above any other content you’re giving. The reason is that these are people who have expressed interest in you and your offerings already, or who have bought from you. Therefore, the content should be more targeted based on how they got on the list, and more valuable since you know who you’re creating it for and why.
In fact, Clarity estimates that about 70% of people respond positively when approached about being added to an email list during an offline conversation. Furthermore, Clarity says that emails acquired offline are reported to have much higher click-through rates, sometimes more than twice as much. Make asking for an email second nature, and you’ll quickly grow your email list.
I cracked the code on turning visitors into subscribers to build a mailing list from 0-10,000 subscribers in under 6 months on a new blog. This allowed me to earn a full-time income only nine months after I started my mailing list. I attribute over $24,000 of the income I earned in 2017 (my first full year of blogging) to my powerful mailing list.
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information.
Email marketing is an extremely powerful tool for engaging your audience. If you want to grow your business, your email list is a good place to start. Each email address in your database represents interest in your brand – and a potential conversion. A good email list building strategy is therefore something that every business needs. Look no further – we’ve compiled our top list building tips. Let’s go!